Revenue Focused Marketing

Running a small business is hard and requires smart, efficient, and cost-effective marketing. Not only is hiring a full-time marketing manager or team costly, it's usually unnecessary. On the other hand, hiring a fractional CMO - Chief Marketing Officer - can be both inexpensive and effective.

Aebacus offers revenue-focused fractional CMO solutions on a part-time basis for small businesses. Our goal is to help you scale revenue growth without hiring a full time employee.

Why Hire a Fractional CMO?

Cost Effectiveness

Fractional CMO engagements are typically on a part-time basis resulting in lower costs compared to hiring a full-time employee.

Flexibility

You can scale the engagement up or down as your needs and resources change - making it easier for your business to adapt to new circumstances.

Strategic Focus

Fractional CMO engagements typically focus on the big picture. However, good ones are willing to get in the trenches and do the hard work!

Objectivity

A Fractional CMO can often bring objectivity and new perspectives to your marketing efforts, identifying new opportunities and approaches.

What is a Fractional Chief Marketing Officer?

Our Process

Analyze

We'll spend time with you and your team to understand your business and your objectives, and review your current processes.

Design & Build

Everything we do is customized - we don't use cookie-cutter solutions - and the solution will be focused on meeting your needs.

Implement

Once the pieces are in place, we can implement the strategy and focus implementing data-driven rev-gen activities.

The Prime Objective: Revenue

Marketing used to be about brand awareness and lead generation; this led to siloed thinking and, even worse, to marketing strategies and activities that were divorced from the primary objective of revenue generation. For a long time, marketers and marketing teams were satisfied to stay busy but remain aloof from the 'dirty' business of revenue.

Thankfully, things have changed!

From our point of view, marketing activity that doesn't lead directly to revenue - new customers, cross-sales or up-sales, or retention - is simply wasted money that could have been allocated elsewhere. Our objective is to align marketing, sales, and service so that your business if firing on all cylinders.

Why should you care?

Disconnected Teams

When sales, marketing, and service teams aren't working together, you aren't likely to achieve your goals. Revenue - the ultimate goal - can be optimized when everyone works together. "Duh!" you might say - but this problem is far more common than you might think.

Wasted Resources

When marketing is focused only on brand awareness and lead generation without any plan to convert those leads to revenue, everyone suffers. Sales teams don't get what they needs, and service/success teams end up frustrated.

Poor Customer Experience

Ultimately, it's the customer who suffers the most. Without a sensible revenue plan that brings marketing, sales and service together & heading in the same direction, your company will look disorganized and disjointed. This means missed revenue - and slower growth.