Aebacus
Revenue-Focused Solutions for Small & Medium Sized Companies
OBSERVE
ORIENT
DECIDE
ACT
Based on Boyd's OODA Loop, Aebacus believes that founders and management should not seek perfection when a "70% Solution" is enough. Nobody has perfect information, and the "100% Solution" does not exist. For example, the US Marine Corps teaches it's new officers that 70% confidence in a well conceived plan - vigorously executed and constantly revised as new data comes available - is more likely to succeed than waiting for more information. The key questions founders need to ask are:
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Do you have enough information to make a good (70%) decision?
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Are you willing to be flexible, adjusting the plan and compensating for changes as you move forward?
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Do you have a clear idea about how you can incorporate new data as it comes available?
If it's good enough for the Marine Corps, it's good enough for us.
About Aebacus Advisors
With over 25 years' experience in global marketing, sales, and customer service, Aebacus is uniquely positioned to help deliver the support you need. While we are currently based in the United States, we have deep professional experience overseas: the UK, Hong Kong, Singapore, Australia, Korea, and Japan. Our services are structured around delivering superior advice and insight so that you have the best possible chance of success.
If you wan to learn more about our fractional CRO, pre-mortem or founder services, just reach out!
